YL
Yaroslav Lehenchuk
Strategy · packaging · C-level network
10+ years in GTM strategy and senior hiring across IT and B2C. Owns strategic packaging, the client-side relationship, and senior / C-level network curation.
Others connect, advise, or execute. We combine all three into one accountable layer.
When deals stall, stakeholders don't align, or execution breaks down — we step in: package the opportunity, open the right doors, take over communication, orchestrate delivery, and expand the scope where it creates value.
We take unstructured ideas, define the angle, align stakeholders around a clear narrative, and prepare the deal for execution.
Raw opportunity → sellable, actionable concept.Not networking. We identify the right entry points and open direct, contextual access to the people who decide.
No noise — only leverage.We own stakeholder communication, expectation management, and alignment between parties.
Deals don't die from bad ideas. They die from bad communication.Multiple parties, different agendas. We align timelines and dependencies and keep momentum and direction.
The central operating layer between stakeholders.When delivery starts breaking, we step into execution — structure processes, manage flows, make things actually move.
Strategy without execution is zero value.We analyze the full context, surface hidden inefficiencies, and expand the scope where it creates value.
One issue solved → the system around it fixed.Casino, betting, lottery. Tier-1 regulated markets first; LATAM and Asia emerging.
White and adult. Predictive analytics, retention curves, traffic quality.
Regulated exchanges, DeFi with compliance posture, Web3 infrastructure.
Lending, credit, alt-fintech with high-risk platform treatment.
Why it matters: these are markets where the vendor ecosystem is famously broken and generalist partners don't operate. We've spent 10+ years inside them — on both sides of the table.
We turn chaos into structured execution — and execution into revenue.
| # | Engagement | Vertical | What we did | Outcome |
|---|---|---|---|---|
| 01 | Gochatty · 4-vendor UA portfolio | Dating · T1 | Orchestration · 4 partners, one counterparty | Producing |
| 02 | Gochatty × Andrii Kolmykov | Dating · T1 | Connect + structure · top-1% UA expert | Producing |
| 03 | Gochatty × Roman Trafficskill | Dating · T1 | Buyer launch · $20 reg target | Producing |
| 04 | Gochatty × Median Ads | Dating · T1 | Deal structuring · cabinets at 6% → 5.5% | Producing |
| 05 | Gravira × Median Ads · strategic walk-away | iGaming · T2 | Declined · client couldn't reciprocate discipline | Walk-away |
| 06 | Recruitment via Blackbird Lab | Cross-vertical | Execution via partner · 50→100% margin model | Active |
10+ years in GTM strategy and senior hiring across IT and B2C. Owns strategic packaging, the client-side relationship, and senior / C-level network curation.
10+ years inside Tier-1 affiliate and media-buy networks. Owns operational execution, orchestration, deal structuring and day-to-day mediation between parties.
One paragraph. Real context. We read every intake personally and reply within 48 hours — with a structured next step or an honest no.
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